Being the consummate challenger, Kia has never shied away from boldly disrupting the car category. Especially when it comes to the mundane world of midsize sedans. The first-ever K5 is yet another example of Kia pushing the limits of what’s possible. But a car that pushes boundaries also needed a campaign that challenged conventions as well. We created K5 Live to do just that. To pull it off, we partnered with the greatest stunt professionals in Hollywood to bring a 14-minute live stream event to a nation unable to experience it in person due to the pandemic. And amassed over 400,000 views across Twitter, Facebook, and YouTube. Watch the whole nail biting, knuckle-whitening fly by the seat of your pants right here. And don’t forget the popcorn!