KIA’S K5 ELECTRIFIES SLEEPY SEDAN CATEGORY.

For years, other automakers have been mindlessly churning out uninspired midsize sedans. In turn, industry sales have waned, and consumer interest has gone dormant. Recognizing an opportunity, Kia has once again bucked the category with a completely redesigned lineup of turbocharged K5 sedans to bring life back to driving. To create this film, we teamed up with Feel Films and stunt coordinator and action director Darrin Prescott, the genius behind Hollywood’s biggest and best car stunts including Baby Driver, and Ford Vs. Ferrari. And let the Turbocharged K5 rip around an abandoned warehouse full of old carnival equipment symbolizing the lifeless state of the category. Bringing it to life in electrifying fashion. Strap in for one rush of a ride.